From the Horseshoe to the End Zone: Ohio State’s TTAB Opposition Meets Big Ten Banter

When it comes to trademarks, The Ohio State University plays defense as aggressively as it does on Saturdays in the Horseshoe. This fall, instead of blitzing Michigan’s offense, the Buckeyes are tackling The Brown Jug, Inc. of Ann Arbor, which filed to register BUCKEYE TEARS for beer and liquor. OSU’s opposition (TTAB Opp. No. 91301291) is now pending, with an answer due October 6, 2025. Think of it as a […]

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